Genius in the Simplicity……

August 18, 2005

Wil E Coyote - his genius was never rewarded

While meloncollyfloweredupinadubdaze sitting on hill at Creamfields in 1998, Mari-Jo made me ask why someone hasn’t invented a device that acts like the P.K.E meter out of Ghostbusters or the motion tracker from Aliens that allows you to find your friends at music festivals.

It would be so simple - each of your clan carries a little device in thier pocket which sends a unique signal to your tracker and you follow the little dots until you are reunited.

Maybe it could be intergrated with mobile phones in some way and work independent of the service reception which is never good at these things - even if you do get a connection and they hear the phone ringing in the first place conversations with people at such events generally consist of ”what? I can’t hear you?” “I’m over here!” “what” “by the speaker” “eh?”.

So easy to get lost at those things even when you are sober of mind - wandering wasted you’ve got no hope of seeing anyone again unless chance is kind....

I read in the sunday times a guy called Charles Melcher invented the beach book - pages that are immune to water, sand, suntan lotion - 750,000 copies sold - best sellers about to be issued in such a format - he’s moving onto water resistant diving manuals and grease proof cooking books - genius in the simplicity - but obvious for all this time - and in the article the guy didn’t come across as being one of histories greatest thinkers - just a lucky son of a bitch that dropped his book in the pool one day and thought to himself ”that sucks” ”someone should do something about that” - then suddenly - Boom goes the dynamite! - you’re a millionaire on easy street.

Genius in the simplicity.....